The Australian Cricketers Association (ACA)

The Australian Cricketers Association (ACA) provides comprehensive Wellbeing and Professional Development Programs to all members. These programs benefit both past and current players. They also offer various other benefits and services to its members. This article explains the role of ACA in providing a better experience for its members. This article also looks at the history of the ACA and some of its major projects.

Cricket Australia was formed in 1905 as the Australian Board of Control for International Cricket. Today, it is the governing body of the Australian cricket team and domestic cricket in Australia. It is headquartered in Melbourne and has an operating income close to $100 million. The Australian limited-overs jersey has been predominantly yellow since the beginning. The T20I jersey has the colors yellow and black. Apart from this, there are not many differences between the two jerseys.

Cricket Australia has participated in every ICC Cricket World Cup competition since 1975. It has won five World Cup titles – a hat-trick from 1999 to 2007 and two more titles in 1987 and 2015. Moreover, the Australian cricket team enjoys a large fan base on social media, with over one million Twitter and Instagram followers. Similarly, close to seven million Facebook fans follow the team.

Reactive and Cricket Australia worked together to create an online presence for the KFC T20 Big Bash League. They used the Sitecore platform to build eight team sites. This solution provided centralized administration and management of content. The teams’ Sitecore sites have exceeded the expectations of their stakeholders and have consistently attracted new fans.